17 Nov, 2020, Shenzhen, China : OPPO INNO DAY 2020 themed “Leap into the Future” was held in Shenzhen on the 17th of November. Against the backdrop of the Internet of Experience, OPPO put forward “Technology for Mankind, Kindness for the World” and “Virtuous Innovation”, unveiling for the first time the “3+N+X” technology development strategy. At the event, OPPO also debuted the OPPO X 2021 rollable concept handset, OPPO AR Glass 2021 and OPPO CybeReal AR application.
Tony Chen, OPPO Founder and CEO, pointed out that OPPO is determined to pursue virtuous innovation and create more great products through its 3+N+X technology development strategy. He also said that OPPO believes the purpose of corporate innovation should be people.
Whilst the “3” refers to the three underlying technologies, namely hardware, software and services technologies, which help OPPO to bring an integrated smart life to users worldwide “N”, represents a number of OPPO’s essential capabilities, including AI, security and privacy, multimedia, and interconnectivity. Lastly, “X”, refers to the leading-edge and differentiated technologies and strategic resources such as the flash charge technology that foster innovation and greatly improve user experience.
“It’s important to build technical capabilities, but it’s even more important to innovatively integrate them. OPPO believes we should bring the benefits to users, and leave all the complexity to us,” said Levin Liu, OPPO Vice President and Head of OPPO Research Institute, in his keynote speech.
The OPPO X 2021 rollable concept handset one of the introduced three concept products, is the latest achievement of OPPO’s R&D in flexible display and structural stacking, bringing users more natural interactive experience. The continuously variable OLED display that measures as small as 6.7 inches and as large as 7.4 inches, allows users to adjust the size of the display based on actual needs.
Adopting the brand-new split design, OPPO AR Glass 2021 is compact and ultra-light; features diverse sensors, including stereo fisheye camera, one ToF sensor, and one RGB camera. They can not only support a number of natural interactions, including interactions via smartphone, gesture-based interactions, and spatial localization.
The CybeReal AR application powered by real-time, spatial calculation technology enables high-precision localization and scene recognition, and is supported by OPPO’s three core technologies, including accurately reconstructing the world to the centimeters, real-time high-precision localization, and OPPO Cloud, enriching user’s perception and understanding of the real world.
About OPPO Sri Lanka
OPPO, the leading global smartphone brand since the launch of its first mobile in 2008 has been in relentless pursuit of the perfect synergy of aesthetic satisfaction and innovative technology. Today, OPPO provides a wide range of smart devices spearheaded by the Find and Reno series. Beyond devices, OPPO provides its users with the ColorOS operating system and internet services like OPPO Cloud and OPPO+. OPPO operates in more than 40 countries and regions, with 6 Research Institutes and 4 R&D Centers worldwide, as well as an International Design Center in London. More than 40,000 of OPPO’s employees are dedicated to creating a better life for customers around the world. From launching selfie-focused smartphones in Sri Lanka 2015 OPPO has been broadening its horizons in terms of new technology & it’s insightful application to satisfy aspirations across consumers through numerous models through its flagship ‘F’ series & the popular Reno Series. OPPO Sri Lanka has strong partnerships with Abans, Singhagiri, Dalog, Daraz & other Authorized OPPO dealers who help the brand to reach-out to Sri Lankans right-across the country.