Fairfirst Insurance leading & redefining health insurance

Wednesday 13th January 2021, Colombo: Fairfirst Insurance, the leading health insurer in

Sri Lanka, with a market share of more than 30% currently insures every third corporate employee and insures more than 500,000 individuals under their Corporate Health Insurance Schemes, have now gone a step further by launching a holistic new solution branded Fairfirst Health Unlimited.

The name of the product, Fairfirst Health Unlimited, is self-explanatory as it is designed to enable sustainable and personalized healthcare to corporates of all sizes. The key objective of Fairfirst Health Unlimited is to offer a comprehensive insurance solution that enables managing of multiple objectives on health, wellbeing and organisational goals whilst ensuring all employees and their family members receive a sensible safety net which assists in obtaining the right treatment at the right price. The product introduces the following benefits:

  1. Cover/benefits customization to suit the unique requirements and goals of employees as well as the organisation’s
  2. The policy offers a proactive approach to managing and maintaining good health such as routine check-ups
  3. Providing access to mental counselling and wellbeing in addition to what’s covered under a traditional hospitalisation cover
  4. Enabling employees to access healthcare & treatment while maintaining social distancing. Therefore, not only does the cover promote Work from Home but also Wellbeing at Home through services such as virtual consultations with health professionals and door-step medicine delivery
  5. Tracking and managing employees’ health insurance benefits and limits from anywhere with a proprietary e-portal
  6. Experiencing a world-class service through an effortless process in managing claim settlements

Commenting on revitalising the health insurance segment, Priyantha Perera – Chief Technical Officer, Fairfirst Insurance stated, “We remain focused on looking at ways to improve ourselves and how we deliver the best to our customers. One of the basic mandatory needs of our community is affordable and customisable access to sound healthcare & treatment. Which is why I am thrilled about Fairfirst Health Unlimited because as an empathetic insurer, we can create and provide a sensible solution across the board to maintaining sustainable healthcare.”

For Fairfirst, this new offering is not just about launching a product, but also about creating a whole new team to empathise and redefine the health insurance market in Sri Lanka. Believing in the golden rule of “treating others the same way we would want to be treated”, the words health & wellbeing represent a key pillar of their own corporate culture, also known as The Fairfirst Way. And in the spirit of the Fairfirst Way of driving employee health and wellbeing, the company has established a specialised team to back this unique proposition.

With new members to the Fairfirst family, Fairfirst Health Unlimited is driven by the leadership of Mihiri Seneviratne – an industry veteran with over 20 years’ experience having gained knowledge from many local as well as multi-national companies namely CTC Eagle Insurance, Union Assurance, AIG, AIA General Insurance and Allianz Insurance Lanka to add insight and competency in her new appointment. Sahan Amarasinghe – a young and dynamic Underwriting Manager bringing with him a vast and acute experience of over eight years on health insurance. Apart from the new members is Madhawa Perera – having worked at Fairfirst for the past six years, brings about a maestro touch in claims management. Fairfirst has also designed a specialist role – Chief Medical and Wellbeing Advisor of Fairfirst – which is headed by Dr Manula Rathnayake. His medical expertise is utilized in all Wellness & Healthcare initiatives across Fairfirst. And he will also be a part of the team in designing and executing Wellness & Healthcare initiatives as they progress towards introducing world-class medical insurance propositions in the market for employees, corporates and individuals alike.

Fairfirst Insurance Limited, is part of the global Fairfax Group. The Group is a leading property and casualty insurer, reinsurer and investment manager, headquartered in Toronto, Canada. Fairfirst is today among the top general insurance companies of Sri Lanka and is recognised as the only Sri Lankan company amongst the 2020 Top insurance global giants in Asia-Pacific. Fairfirst serves individuals, businesses and institutions across this beautiful island through a versatile workforce spread across the comprehensive branch network, affinity partners and brokers in Sri Lanka.